Technology is the basis of our business world. As it advances, so does the way we live our everyday lives. Before all of these technological advances, the way we did business was not only significantly slower, but less productive and efficient. Information is now instantaneous and at the palm of our hands at every minute. With all of these advancements, it is easier to communicate, get our name, brand and message out to the public and satisfy the needs of customers all while figuring out what areas our businesses needs to improve in.