Beginning to execute your marketing strategy requires tools, resources and a little bit of know-how. It is important to know that there are tools and resources available to you that have the same functionality as professional applications but at no cost! We have compiled a handful of very useful marketing tools for SEO & website analytics, customer interaction, communication and collaboration, and content design and creation!
SEO & Website Analytics
Analyzing your website, and web presence in general, is crucial to understanding if your marketing efforts are drawing the conclusions you are looking for. Web analytics are important in every strand of internet marketing from search engine optimization to pay-per-click advertising, from monitoring your brand to measuring your social media engagement.
Customer Interaction
Surveys, quizzes and interactive platforms serve as a primary tool when looking to get customer feedback, industry insight, or just market research in general. Routinely touching base with your customers can also demonstrate that you value your customer relationships through every phase of the buyer journey.
Communication & Collaboration
Your marketing team is constantly evaluating the industry trends and adapting to market demands. Your technologies should help them streamline and scale their efforts as needed. Collaboration tools allow for seamless workflows, organized project management and effortless communication when it matters the most.
Content Design & Creation
Content creation can be the biggest challenge for marketers without the skillset behind them or the appropriate software to assist them. Don't let this deter you! Anything can be learned and most of this software can be found for free! Tutorials, expert forums and simple-to-use applications will make a big difference in your creativity and ability to deliver top-notch content for your marketing campaign.
Click one of the links below to get started!
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SEO & Website Analytics: Google Analytics |
Customer Interaction: SurveyMonkey |
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Communication & Collaboration: Dropbox
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Content Design & Creation: |
These free applications take your marketing strategy one step further - work smarter, not harder! If you find that some strategies and techniques we have suggested are too broad to accommodate to your business style, consider this: It has become increasingly important to understand the appropriate niche for each strategy whether you're a B2C business or a B2B enterprise. Next. we take a look at how the best practices in digital marketing tactics vary between Business to Consumers (B2C) and Business to Business (B2B) brands in order to map out the most successful ways to connect with your audience.
What works best for your business style?
Keep an eye out for the next blog in our Marketing for Growth series,
Part IV: A Look at B2C vs B2B